Answer the Call
PureTalk — a veteran-owned company — wanted a brand spot to reach proud, hardworking Americans. This is that spot. Over three and a half months of writing, concepting, pitching internally against either other ideas and then externally against two other agencies, winning said pitch (with multiple rounds) all distilled down to 60 seconds. Shot in one single day. Whew.
They liked the work so much, they wanted social. And cut-downs. And another spot in the spring.
This is the hardest project I’ve ever done.
Remember when I talked about a spot in the spring? Spring became a full year later. But that’s okay. Here’s another brand spot we made, along with an accompanying free phone 30 and some social.
Here’s the free phone spot. It’s already so successful in its first few weeks, they had up the price of plans because they were giving away too many free phones. Advertising works. Tell your friends.