Answer the Call

PureTalk — a veteran-owned company — wanted a brand spot to reach proud, hardworking Americans. This is that spot. Over three and a half months of writing, concepting, pitching internally against either other ideas and then externally against two other agencies, winning said pitch (with multiple rounds) all distilled down to 60 seconds. Shot in one single day. Whew.

They liked the work so much, they wanted social. And cut-downs. And another spot in the spring.

This is the hardest project I’ve ever done.