We’re raising the youth…on checking account openings
MIDFLORIDA Credit Union, and all banks really, is on the struggle bus with account openings. We found that not a lot of high school or college students have checking accounts. Nor does anyone really advertise or talk to them about financing. That’s where we come in. We met them where they are — right on there phones with a targeted campaign made just for them. It’s a no-brainer. And the best part? It’s working.
Some sweet, sweet swag that we designed and they actually made. I can have that water bottle, tho?
No Bull
How do you make a small, Floridian bank like MIDFLORIDA Credit Union stand out? By pitting it against big banks and showing everyone what big banks really are — nothin’ but bull.
This insight fell out of the fact that youths on TikTok and Instagram are leery of big banks.
Made some radio to match. They’re pretty fun.
Your life. Your money. Your credit union.
St. John started the “Your Life. Your Money. Your Credit Union.” campaign. My partner and I continued it with more stories, highlighting different offerings.